AppTrader Will be at “Startup Asia Tokyo” on September 3rd and 4th

Greetings, Shinjo here and today I would like to make an announcment.

On September 3rd and 4th, at Shibuya Hikarie, will hold the biggest start up event in Asia the “Startup Asia Tokyo” and AppTrader will have a booth there.

Startup Asia Tokyo

This event will generally be start up companies will have their own booth where they can give presentations, panels and, discussions. The speakers will consist of many of Japan`s startup companies CEOs.

AppTrader will have a booth for not only app developers but also for publishers as well. Here at AppTrader our main business target is the market in Asia. Our apperence at “Startup Asia Tokyo” will be the first time that we show AppTrader to everyone!

I am looking foward to meeting everyone at “Startup Asia Tokyo”

Mobile App Acquisition Marketplace “AppTrader”

New iOS new iPhone?

Greetings, today I would like to discuss about a special event that is going to be held by Apple on Tuesday September 9 and the recent announcement mainly about this event and the newly announced iOS.
I also happen to be one of the many people who are anxious to know what Apple has to say next week.

Although nothing is set about what Apple will announce next Tuesday, it is a more than likely be the new iPhone. This is more than likely a response to the rapid leaks that have been flooding the Internet recently.
In addition to the announcement of the new iPhone, many people are suspecting Apple to announce a smart wearable. With a new iPhone more than likely will come a new iOS or vice versa.

Apple also announced earlier that the iOS for the iPhone will get receiving a major update this fall. Some of the things that are improved in the new iOS are notifications that will not force you to leave the app that you are currently in but process the information from that app. Other improvements include a better Siri; SMS message functions including self-destructing messages. For me personally the biggest thing that this new iOS will be bringing to the table is the improvement of the keyboard. Not only will Apple improved the default keyboard but also finally support third party keyboards.

With all these announcements from one of the big players in the smartphone business, everyone has their eyes glued on what Apple will say on next Tuesday. We are sure to keep you updated of what happens next Tuesday. With the new announcement of the iOS 8, I am very curious about what kind of apps that the developers will make for the new iOS.

Mobile App Acquisition Marketplace “AppTrader”

Bye bye Clone Apps!!

Greetings, Today I would like to talk about clones. Recently the creator of “Flappy Bird” created a follow up to this insanely popular game title “Swing Copters”. Currently clones overpopulate the App store and Google Play. As of now, simple typing the name of either these apps leads to an abundance of clones. Currently the sequel to “Flappy Bird” “Swing Copters”, is getting similar treatment and these clone apps are oversaturated both Google Play and the iTunes App store.

Recently both Google Play and the iTunes App Store these clone apps are getting pulled from their respective stores. Although not all of the clones have been pulled, a good number has been removed from the app store. Currently the cloning problem has become so bad that the stores are rejecting apps that even use the word “Flappy” in their titles.

Cloning is not only problematic for the consumers who maybe getting tricked into buying a cheap knock off of an app, but to the original developers. The highly popular paid app “Threes”, has had it`s sales and revenue plummet because of free clones which ate potential users.

Even with all the efforts made by Google Play and the iTunes App Store, it is hard for people to draw the line between an idea based off of something and a straight up clone. Yes, Google Play and iTunes App Store is making an effort to stop these clones, there are not removing ant and all clones but the ones which clone not only have gameplay similarities but also has a similar design from the original. I believe that there is a fine line between expanding on an idea and simply stealing an idea.

Mobile App Acquisition Marketplace “AppTrader”

Tips for Pricing an App on AppTrader

Greetings. This is Koji Shinko from AppTrader and today I would like to answer the most frequent question we receive here at AppTrader, ” I want to sell my apps but I`m not sure how much I should charge for it”.

Many people have never sold an app before and putting a price on an app may be a daunting task. Here at AppTrader it is up to the seller on the price that their app goes on sale but it may not be so simple for some people so here are some general guidelines for putting a price on an app.

1 Estimate the app`s future expected profit.

The most common way for this to be calculated is by calculating the profit earned through in app purchase and multiply that by the number of months. The number of months that is calculated is the expected life cycles of the app longer apps have a cycle of 12 to 24 months, while apps with shorter cycles are usually 3 to 6 months.

2 Pricing based on development costs.

This is by decided by the total cost that was put in the development of the app including; human resources such as directors and engineers, the cost for the things used in the app such as graphics and data. When pricing an app by development costs, please keep in mind that development costs will lose it`s value so it is difficult to price an app at the same price as the total development cost. It is up to the seller to decide if graphics and other data still retains value.

The most basic form of pricing is either using 1 or 2 or the combination of both. If it is hard to make a judge the cost of an app on the information at hand, taking a look at similar apps and pricing it near that range may also be another option.

Please use this as a reference.
Koji Shinjo, AppTrader Team

Pictures for the Intended Viewers

Greetings, today I would like to talk about a common concern that everyone has. The concern that I would like to discuss is photo security. We have all had that friend who will look at all your photos on your phone without your consent when hand it over to show them a picture of your trip on the weekend. Also there is that person who will share anything that you sent them although you intended that to be a private photo between you and the receiver. This time I would like to introduce 2 apps that will prevent non-intended people from viewing your photos.

The first app I would like to introduce is “Overswipe” for the iPhone. There are apps that crates private photos to prevent other people from looking at certain photos but, those apps requires the users manage their photos for the app to be useful. “Overswipe” on the other hand, allows users to simply select the pictures that you would like to share and then hand over the phone where the viewer can simply swipe to see the pictures that you want them to. This app In my opinion, maybe invaluable in business situations where you only want to show work related pictures instead of going through 200 other non work related photos of your self.

The second app that I would like to discuss is the “DSTRUX” app. DSTRUX originated as a web platform and the iOS version has been recently released, while a version for the Android is scheduled to launch in September. “DSTRUX” main function is to delete files that are sent though Facebook or email after a set period of predetermined by the sender.

The app version of “DTSRUX” retains the main function of automated deletion but has the ability to grant receivers permission to share the said file while the sender is able to keep track of where the said file is being shared. If the user does not like where or who has access to the file, the original sender can delete the file making it inaccessible to anyone. The app also disables the receiver to take screen captures, saving the file to your local memory or cloud service along with not allowing the receiver to print the said material making it impossible for the receiver to copy the file.

In our current generation, sharing pictures and files are very common but it is also very hard to prevent unwanted viewers. If you need a way to deter unwanted exposer of your pictures, try giving these apps a try.



The Successful People Discuss their Secrets to Making a Hit App

The Successful Discuss the Secrets to a Hit App

Greetings, today I would like to discuss the people who are behind the apps that are major hits. Each person has their own approach and today I would like to discuss their various styles and how each person`s backgrounds can make a difference.

Diego Meller, co-founder of Livra
1 Create a Great Product
2 Built In-Virality
3 Don`t Forget Android
4 Consider Small Markets
5 Track and Measure EVERYTHING
6 Make It Free

While these are very obvious advices, there are all very important points.

Or Arbel, founder of the instant messaging app “Yo”.
“Don’t listen to all the naysayers. If you believe in your idea and, much more importantly, your execution – just do it.
“Doing it is the first step. People come up with ideas all the time, some of them good and some aren’t. The difference is in the people who actually go out and execute them. Some ideas can seem silly at the beginning but always remember that products evolve and try to think about the next steps even where others don’t. Some of the greatest products started with small ideas and someone who actually went ahead and did something about them.”

The taxi service app “Hailo” has only overcame the problems of the industry and users had. Believing in their innovations was one of their major priorities that made this happen.

1.Understand the users mind by actively seeking information from the App Store and Google Play
2.Before creating the app, create the material to put on the store.
3.Start Development as soon as possible with generally 3 people.
4. Adjust the description text to suit the search algorithm.
These are the secret behind the mass production of apps at Ignis LTD. Rather than innovations, Ignis studied the user`s needs were their approach.
What I have covered today are only some examples, the number of hit apps are equivalent to the number of secrets to success. Please incorporate what you can to craft your very own secrets to success.
The full articles from Forbes can be found below,

Forbes, “Eight Tips for a Successful App”

Forbes, “How to Make Your First Million Dollars – Yo, Hailo and Others Explain

App Store hits 6th year of service

 Hello! Today I would like to discuss about the iTunes App Store. On July 10th, 2014 the App Store hits it`s 6th year of service. The App Store is currently one of the leading smartphone platforms in world.

 According to an article on Tech Crunch, the App Store currently offers it`s users with over 1.2 million apps and shows no signs of slowing down. There are over 60,000 new apps added to monthly. From these numbers alone it is easy for me to infer that the App Store or apps as in general are not going anywhere: with numbers like these, and the increased number of smartphone users.

 Although, the number of apps that are available through the App Store have increased over the years, it has become increasingly difficult for apps to get attention from the public as they turn into “zombie apps”. Which according to Tech Crunch there are 79.6% as of June 2014.

 With the news of the release of iOS 8 which will address the problem with the abundance of apps that gets little to no exposer. The new iOS will be bringing a lot of new ways to look for apps in the AppStore ranging from more subcategory lists, improved search function and, app suggestions from Spotlight Search. It is indeed more difficult for developers to get exposer without extensive promotions and getting into the App Store top charts. The population of smart phone users and the number of apps in the App Store will continue to grow in the coming years.

 The number of apps that are brought into the App Store will keep increasing in the coming years, and developers will be facing new challenges as the numbers of developers increase as well. Developers must differentiate their apps from the others that are already in the App Store and, also keep the users that do install the app active. I personally believe that these challenges over the next few years will bring a new innovation to the industry-which I am looking forward too.

The article from Tech Crunch can be found below.

The feature of AppTrader

Today I would like to talk about the characteristics and functions of AppTrader.

As I have discussed in various conferences and business talks, the features of AppTrader are;
1, Disclosure of information
AppleTrader exposes all applications and the providers

2, Direct dealings between providers and consumers.
AppTrader offers a direct dealing between providers and consumers. Imagine Yahoo! Auction. It would help you to understand what AppsTrader is like.

3, A market place for the grobal world.
Not only to Japan or the United States; AppTrader support application dealings open internationally.

Application dealing is made up of two components;

1, Shifts of owners on the market.
We will shift your accounts on AppStore or Google Play

2, Relocation of rights including sourcecode
We will transfer contents including sourcecodes and images.

For 1, we will use the transfer functions on iTunes Connect and Google Play, and offer easy navigation.
For 2, we will use the file server provided by AppTraer. Uploads of sourcecodes, images and privisioning, etc, necessity for application development will be done.

Applications appearing on AppTrader must exist on AppStore or Google Play. This is because we need to make sure that buyers can check the perfect movement of the applications before each tender. You are also able to see the number of downloads and profits on AppTrader.

In this way, AppTrader supports the clear and direct dealings of applications between the sellers and buyers

Welcome to App M&A World

My name is Shinjo from Lotus.f. I would like to provide regular information about the smartphone app market and M&A of apps.

First comes the outline of smartphone app market.

It is said that there are about 1,150,000 iOS apps and about 1,210,000 Android apps (*currently recorded in May 2014. The data of iOS surveyed by and of Android surveyed by AppBrain.)

Regarding iOS, about 700 apps are added to AppStore everyday (universally recorded in March 2014,) and it has been highly competitive.

To show that simply, today (June 6,) I examined the release days of the top 30 apps on the ranking. Despite my expectation that new apps would rank in the high positions, the actual ratios of new apps were 7 in Japan and even 3 in the US (Farm Heroes Saga, Boom Beach, Family Guy: The Quest for Stuff) out of the top 30 apps.

In spite of the increase of new apps, the top stream of the ranking is occupied with the ones released previously. Hereafter I would like to pick up and introduce some cases with high profit in such a remarkable situation.